The main goal for Stibble was to become the next ‘Squarespace for location apps’, allowing organisations to create and publish beautiful, easy location-apps themselves through an online editor. Stibble could be used for both inside and outside areas and would make the publication of simple location apps both cheaper and easier.
Stibble was a product by Cooking Fox, my own company, meaning that besides the ‘usual’ user needs, technical and design challenges, I also had to do my own market research and write a business plan, including pricing strategy and revenue models. The most interesting design challenge was to explain the relation between beacons, GPS coördinates, locations in the CMS and the content within to non-technical users.
Stibble was designed and developed as a beta minimum viable product (MVP) in July 2017, including the website www.stibble.nl, inviting first organisations to sign up for the beta. The concept and technology was used for the audiotour “Vooruit, naar buiten!” (“Come on, go outside!”) in Sittard. Unfortunately, because of personal reasons, my partner and I decided to end Cooking Fox as a company shortly afterwards, cutting the product development short.